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Just look around you to see logos that brand corporations and products and are used in all types of applications from business cards to websites, billboards to bus wraps. While Illustrator can work with both of these types of graphics, its powerful tool set for creating and manipulating vector graphics is what makes it the go-to app for a wide range of uses.
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They're made of objects and paths that are defined mathematically which means they can be scaled up or down in size without losing quality. Vector graphics are resolution independent. Raster images cannot be scaled up or down without quickly losing quality. Raster-based graphics such as a photograph are groups of pixels aligned on a grid to form an image and have a fixed resolution. Work across desktop and mobile devices and quickly create beautiful designs that can go anywhere-print, web and apps, video and animations, and more.ĭigital graphics fall into two primary categories - vector graphics and raster graphics. Adobe Illustrator is the industry standard design app that lets you capture your creative vision with shapes, color, effects, and typography.